Industry5 min read
The Zambian media landscape, honestly assessed
Where the inventory is genuinely undervalued, and where it is not.
Not every channel sold as "undervalued" in Zambia actually is. Some outdoor and radio inventory is genuinely underpriced against the attention it delivers; some of it is cheap because it delivers exactly as little attention as the price suggests.
Telling the two apart is mostly a matter of asking for the same evidence a media owner would provide anywhere else — audited traffic or listenership, not a rate card and a smile.